The true meaning of the ‘sky blue and white quartered’ BMW logo is the most controversial issue of the company. According to Dr. Florian Triebel, Executive Board Member of BMW AG, “There are two traditions concerning the significance of the BMW logo and trademark, offering two different interpretations of its sky blue and white fields. One interpretation points to a rotating propeller. The other relates the BMW logo to Bavaria as the place where the products are manufactured”.
About BMW: BMW AG is a German company and one of the leading manufacturers of automobiles and motorcycles in the world. Founded in 1916 and based in Munich (state capital of Bavaria), Germany, BMW is also the parent company of the MINI and Rolls-Royce car brands. BMW AG stands for Bayerische Motoren Werke Aktiengesellschaft, or Bavarian Motor Works/Company in English. more info and video here